Here are the five essential skills that a top BDM works on every day to successfully grow a Rent Roll:
Innovation in lead development is crucial. A proficient BDM employs a variety of
techniques to uncover new leads, including leveraging online platforms like LinkedIn, engaging in networking events and utilising targeted advertising campaigns.
They must also know how to draw out business from the connections and relationships you already have, including current landlords, tenants, internal teams and external
contractors.
Successful BDMs stand out not just by generating leads, but by converting them into paying clients. This skill goes beyond mere prospecting; it requires an in-depth understanding of your company’s service, excellent communication skills and the tenacity to follow through. To successfully build a Rent Roll in this way, your BDM must have incredible marketing, persuasion and negotiation skills to see deals through to their conclusion.
Negotiation is an art and successful BDMs are masterful artists. They understand that the essence of negotiation lies in preparation, opening, bargaining and closure, with a keen focus on creating value for both the client and your company. The capability to anticipate and overcome objections, coupled with persuasive techniques, marks a BDM who can effectively close deals.
Data drives decisions and a BDM with strong analytical skills can identify patterns and opportunities that others might miss. This proficiency allows for the development of a strategic business plan that aligns with your company objectives because an analytical BDM can transform insights into action, crafting data-driven strategies for business development.
As they often play a critical role in achieving organic growth, it’s vital to ensure your BDM embodies these five essential skills and applies them every day. If you’ve been wondering whether your BDM is up to the task, it’s time to evaluate their performance against these essential skills. The success of your Rent Roll could very well depend on it.
