What is the importance of Training and People Development in a Real Estate Agency?

Training presents a prime opportunity to expand the knowledge base of all employees, but many Real Estate Principals in the current Real Estate climate find people development expensive.

Employees attending off-site training sessions also miss out on work time and this may delay the completion of tasks within the agency.

However, despite these potential drawbacks, training and people development provide both the individual and the agency as a whole with benefits that make the cost and time a worthwhile investment.

The return on investment from training and people development of employees is really a no-brainer.

At Real Estate Dynamics, all our training can be delivered both in-house and online in order to reduce the downtime of your employees and the need to travel off-site.

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Improved Employee Performance

The employee who receives the necessary training is more able to perform in his or her job.

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The training will give the employee a greater understanding of their responsibilities within their role, and in turn build their confidence. This confidence will enhance their overall performance, and this can only benefit the Agency.

Employees who are competent and on top of the changing Real Estate Industry, will help your Agency hold a position as a leader and a strong competitor within our industry and most importantly will result in happier customers.


Improved Employee Satisfaction

The investment in training that a Principal makes shows employees that they are valued.

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The training creates a supportive workplace. Employees may gain access to training they may not have otherwise known about or sought out themselves.

Employees who feel appreciated and challenged through training opportunities may feel more satisfaction toward their jobs; it will almost certainly reduce ‘staff churn’ while Increasing employee motivation.


Addressing Employee Weaknesses

Most employees will have some weaknesses in their workplace skills and knowledge.

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A training program allows the employee to strengthen those skills that they need to improve. A development program brings all employees to a higher level, so they all have similar skills and knowledge. This helps reduce any ‘weak links’ within the agency.

Those ‘weak links’ often rely heavily on others to complete basic work tasks. Providing the necessary training creates an overall knowledgeable staff and results in employees who can take over for one another as needed, work on teams or work independently without constant help and supervision from others with an increased capacity to adopt new technologies and methods.


Improved Employee Consistency

A robust training program ensures that employees have a consistent experience and background knowledge.

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This consistency is particularly relevant for the development of the Agency’s basic policies and procedures. All employees need to be aware of the expectations and procedures within the Agency. Increased efficiencies in processes result in financial gain for the Agency.


Increased Productivity and Quality

Employee productivity usually increases when an Agency implements training courses.

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Increased efficiency in processes will ensure project success which in turn will improve the Agency turnover and potential market share.


Increased Innovation in New Strategies

Ongoing training and upskilling of your team can encourage increased creativity and innovation.

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New ideas can be formed as a direct result of training and people development.


Reduce Staff Churn and Increase Retention

Staff are more likely to feel valued if they are invested in, and therefore less likely to change employers.

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Training and development are seen as additional Agency benefits. Recruitment costs therefore go down due to staff retention.


Enhances the Agency’s Reputation and Profile

Having a strong training strategy develops your brand and makes your Agency a prime candidate for new employees.

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Training also makes an Agency more attractive to potential new recruits who seek to improve their skills and the opportunities associated with those new skills.

The importance of training your employees – both new and experienced – really cannot be overemphasized!


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